Design

The psychology of branding

Everything in our environment was designed and built with our psychology in mind. You probably don’t even realize it, but the lights in...

Salon branding: combing through the ultimate guide

Whether you’re an expert in Brazilian blow-outs or you’ve mastered hipster barbering to a T, your salon deserves a brilliant branding strategy. With...

Bad branding: how to avoid the worst branding mistakes

Bad branding can be the worst version of iconic. Remember the awkward-looking logo of the 2012 London Olympics? Or the US’ anti-drug campaign,...

The 8 best logo design apps to try in 2021

Logos work best when they connect to target audiences positively, emotionally and memorably. Working with an agency or hiring a designer usually guarantees...

Monogram logos: 40 design ideas for inspiration

A monogram logo is an artistically arranged business acronym. It is sometimes called a lettermark, and it is usually derived from the initial...

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